Improve Marketing Performance Telecommunication Industry In Indonesia

Mustikaningsih, Dewi and Widokarti, Joko Rizkie and Heryanto, Dwi (2015) Improve Marketing Performance Telecommunication Industry In Indonesia. In: Program Conference and Abstract Pursuing Pentahelix Industry Collaboration: An ASEAN Regional Integration Challenge, 14-15 Oktober 2015, Bali, Indonesia.

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Abstract

The purpose of this research is to determine and analyze the influence of buyers relationship, suppliers relationship, and company resources partially or simultaneously on competitive advantage. To determine and analyze the influence of buyers relationship, suppliers relationship, company resources, and competitive advantage partially or simultaneously on marketing performance. The method used in this research was a descriptive survey method and explanatory survey with a sample size of 285 respondents , and the data analysis methods used are SEM (Structural Equation Modeling) Based on the research results, the following findings obtained buyers relationship, suppliers relationship, and company resources jointly provided partially or simultaneously positive and significant influence on competitive advantage. Buyers relationship partially dominant effect on competitive advantage. Buyers relationship, suppliers relationship, company resources and competitive advantage proved partially or simultaneously positive and significant effect on the performance of marketing. Company resource partially dominant effect on marketing performance.

Item Type: Conference or Workshop Item (Paper)
Additional Information (ID): 22/S0103.pdf
Uncontrolled Keywords: uyers Relationship, Suppliers Relationship, Company Resources, Competitive Advantage, Marketing Performance
Subjects: 600 Technology and Applied Sciences > 650-659 Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan) > 658.839598 Market Research in Indonesia (Riset Penelitian Pemasaran di Indonesia)
Divisions: Koleksi Digital > Artikel
Depositing User: CR Cherrie Rachman
Date Deposited: 27 Sep 2022 03:24
Last Modified: 29 Sep 2023 01:34
URI: http://repository.ut.ac.id/id/eprint/10039

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