An Exit Survey As Baseline Data To Improve The Quality Of Student Learning Support

Pribadi, Benny Agus and Puspitasari, Kristanti Ambar and Sudirah, (2014) An Exit Survey As Baseline Data To Improve The Quality Of Student Learning Support. In: 28th Annual Conference of the Association of Open University, 28-31 Oktober 2014, Hongkong, China.

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Abstract

The quality of service in a higher education institution can be measured by how satisfied the alumni toward the student learning support provided during their study. Alumni is an important asset which can be considered as potential marketing agents of the university they are graduating from. It is expected that satisfied alumni will be likely to speak proudly about the university they were attending. Universitas Terbuka (UT), as the only higher education in Indonesia—which implements Open and Distance Learning (ODL) —has over433.763 active students in the second semester of 2013. This massive student body requires a very comprehensive database for both students and alumni as a baseline data to provide appropriate support services. UT has been implementing an exit survey for several years now to update the database of its alumni. The objective of this survey is to gather information on the job status, reasons for selecting their study program, satisfaction during study enrollment, how they learned about UT, reasons for studying at UT, and the level of GPA at the time they were about to leave the university. This information is useful for improving the quality of academic services provided by each study program at UT. However, no report has been written on the utilization of the results of the exit survey to improve the student learning support at the university level. This study is attempting to analyze the results of UT’s exit survey with regard to the potential improvement of student learning support offered to the students.

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