Analisis Portofolio Bisnis Divisi Hotel (Pt. X, Pt. Y Dan Pt. Z) Dibandingkan Dengan Hotel Sahid Jaya Dengan Pendekatan BCG Model Profitability Matrix Pada Periode Tahun 2000-2006

Putri, Novi Sagita Yahman (2007) Analisis Portofolio Bisnis Divisi Hotel (Pt. X, Pt. Y Dan Pt. Z) Dibandingkan Dengan Hotel Sahid Jaya Dengan Pendekatan BCG Model Profitability Matrix Pada Periode Tahun 2000-2006. Masters thesis, Universitas Terbuka.

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Abstract

The background of the writer do this research is to know the condition of three hotels (PT. X, PT. Y and PT. Z) comparing with the competitor PT. SHID in terms of 2000 until 2006 with the profitability matrix instrument and how to project the condition of three hotels that can be more better than PT. SHID. The writer notes research object with symbol PT. X, PT. Y, PT. Z and PT. ABC to keep credibility those companies. This research has a purpose to evaluate the best strategy for Hotel Division, one of the strategic business from PT. ABC, to keep company still survive and to maximize wealth for share holder in strategic management. point of view. The writer designs this research as description quantitative research. Descriptive method is to explain the effect of research variables which are used with the basic theories. Quantitative method is to know matrix from three unit hotels as compare to the competitor with comparing between sales and probability growth. The writer research hotel division one of subsidiary BUMN company as the object of the research with profitability matrix. Then, the writer compares the research variable of hotel division with the competitor PT. SHID with profitability matrix. Data research base on financial report and annual report PT. X, PT. Y, PT. Z and PT. SHID from 2000 until 2006. The writer gather audit data’s from 2000 until 2006. Based on mapping with profitability matrix for each hotels from 2000 until 2006 comparing with the competitor, if PT. X can match with the business growth of PT. SHID in 2006, the total nominal sales should be 15,3 Billion or 12,63% more higher with total sales are Rp. 13,6 Billion in 2006 so that can be achieved the same business growth rate. If PT Y can match with the business growth of PT. SHID in 2006, the total nominal sales should be Rp. 36,02 Billion or 20,42% more higher with the total sales are 29,9 Billion in 2006 so that can be achieved the same business growth rate. For reaching the positive ROE so PT. Z should be cover up the minus equities are (Rp. 6,8 Billion) in 2006 with getting net profit after tax the same as or more higher from Rp. 6,8 Billion, with assumption the total expenses is the same as in 2006, so the nominal sales should be reached are Rp. 34,3 Billion.

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