Kasukma, Deni (2016) Peningkatan Customer Loyalty Melalui Customer Relationship dan Kualitas Komunikasi. In: Seminar Nasional VIII 2016 Fakultas Ekonomi UT: Challenge and Strategy Faculty of Economics and Business in Digital Era, 24 November 2016, Balai Sidang Universitas Terbuka (UTCC).
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Abstract
Retain all existing subscribers will generally be more profitable than gaining new customers. What must be considered in relationship marketing are the aspirations and the customer needs, this means that banks have to interact with customers in order to obtain feedback. Getting customers feedback can be done by improving the quality of communication with customers. This aimed to determine customer dissatisfaction and execute the best solution. This study extend from the differences of Silver and bjorn (2009) states that the customer relatonship marketing does not affect the customer loyalty, but this is different to Tallon (2010) states that the customer relatonship marketing has a significant influence on customer loyalty.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | communication quality, relationship customer, customer loyalty dan pemanfaatan Tehnologi Informasi. |
| Subjects: | 300 Social Science > 380-389 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 380.072 Research Methods (Metode Riset Penelitian Perdagangan, Metode Riset Penelitian Komunikasi, Metode Riset Penelitian Transportasi) |
| Divisions: | Prosiding Seminar UT > Seminar Nasional FEKON-UT 2016 |
| Depositing User: | PKL UT UT |
| Date Deposited: | 03 Apr 2017 04:09 |
| Last Modified: | 14 Nov 2018 03:20 |
| URI: | http://repository.ut.ac.id/id/eprint/6582 |
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