Analisa Faktor-faktor yang Mempengaruhi Keberhasilan Bisnis pada Industri Bordir/Sulaman (Studi pada Industri Kecil dan Menengah di Kabupaten Lima Puluh Kota)

Darwis, Amri (2009) Analisa Faktor-faktor yang Mempengaruhi Keberhasilan Bisnis pada Industri Bordir/Sulaman (Studi pada Industri Kecil dan Menengah di Kabupaten Lima Puluh Kota). Masters thesis, Universitas Terbuka.

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Abstract

This study is aimed to investigate the factors which influence the success of embroidery industries in Lima Puluh Kota Regency. Embroidery industry is one of the industry which absorbs thousands people, either as handy craft makers or workers. Furthermore, this industry is also one of the sectors which support tourism in West Sumatra. It is widely known that embroidery products of the industry in Lima Puluh Kota are also available in international market such as in Malaysia, Singapore and Brunei Darussalam instead of regional market such as Payakumbuh and Bukittinggi. Many people believe that this facts are the sign of the success of embroidery industry. In order to develop this industry into a sustainable industry, it is important to know which factors influence the success mostly. Hence this research tries to find out the key factors which possibly important to be developed in the future. This research was conducted in Lima Puluh Kota Regency. There are 18 industries that can be considered as embroidery industry. This information was taken from the list given by The Industrial and Trade Office of Lima Puluh Kota. In the other words the populations are 28 enterprises. Then it was decided to use total sampling technique to collect the data. During the process of collecting the data, it was found that only 11 enterprises are ready and available to be interviewed. As the result, there are 11 samples are available. The data were collected through guided interview. There were 38 questions given to the sample. These 38 questions were used as guided questions. During the interview, additional question were given in order to explore and sharpen the questions given. The result of the interview then tabulated and analyzed. Finally, it is found that among the factors proposed as the key factors of the success of the embroidery industry, only two factors, namely, self employee, and investment have strong relations to the success of embroidery industry in Lima Puluh Kota while other factors just give weak influences. However, due to a lot of limitation such as fewer numbers of samples, limited time and etc., this result cannot fully represent the findings. Hence, the writer suggested conducting such kind of research in other regions which have more embroidery industry.

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