Multi-Attribute Utility Theory Algorithm for Selection two-wheeled Vehicle, Educational Review Process

Rulinawaty, and Cakranegara, Pandu Adi and Juharsah, J. and Toding, Apriana and Nugraha, Muhammad Tisna and Rahim, Robbi (2022) Multi-Attribute Utility Theory Algorithm for Selection two-wheeled Vehicle, Educational Review Process. WEBOLOGY, 19 (1). pp. 5611-5620.


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Motorcycles are a highly efficient and effective means of transport. Currently, the increasing number of motorcycle products allows consumers to buy the correct motorcycle and according to their wishes, requirements, and abilities. The objective is to design and use the Multi-Attribute Utility Theory (MAUT) method to choose a motorcycle product. The MAUT method has advantages, including simple calculations, leads to the ultimate value used to classify vehicles and determines the weight value of the criteria that leads to vehicle selection according to the buyer's wishes and needs. The data sources are based on the data required, namely observations and interviews with the public as motorcycle users and motorcycle dealers in the North Sumatra Region as a sample. Price, quality, design, after sales, fuel consumption and popularity are the criteria for evaluation. While Honda, Yamaha and Suzuki for motorcycles moped; sport; and matic are the alternatives used in research. The ranking results are obtained with the final value on alternative 1 = 0.8500; alternative 2 = 0.7500; and alternative 3 = 0.2250, so alternative 1 (Honda (New Vario 125 Esp CBS-ISS) is the alternative chosen as a recommendation in the selection of two-wheeled vehicles based on needs. The results of this study demonstrate that MAUT can be used as a recommendation for the public in choosing motorcycle products based on needs.

Item Type: Article
Additional Information (ID): 22/B0005.pdf
Uncontrolled Keywords: digital marketing; public policy; demographic gap; generation; digital Motorcycle, DEATH Method, As Needed, DSS, Ranking
Subjects: 300 Social Science > 380-389 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 388.46 Steetcar Lines Urban (Transportasi di Perkotaan dengan Kendaraan Bermotor)
Divisions: Koleksi Digital > Artikel
Depositing User: CR Cherrie Rachman
Date Deposited: 03 Feb 2022 09:10
Last Modified: 02 Oct 2023 02:05

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