Partnership, Public Relations and Institutional Developmant: The Way Universitas Terbuka Attains Center of Excellence in Asia by 2010 and The world by 2020

Sembiring, Maximus Gorky and Zubaidah, Ida (2004) Partnership, Public Relations and Institutional Developmant: The Way Universitas Terbuka Attains Center of Excellence in Asia by 2010 and The world by 2020. In: Seminar Nasional UT - SEAMOLEC 2004, 2-3 September 2004, Universitas Terbuka.

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Abstract

Partnerships, public relations and institutional development at Universitas Terbuka were discussed thoroughly in this paper. The discussion was aimed at elucidating the way of Universitas Terbuka to approach its vision, i.e. to be one of center of excellence in distance higher education institutions in Asia by 2010 and the world by 2020. Partnerships was designed to be the way of Universitas Terbuka to improve its instructional processes. Public relations was aimed at constructing institutional images not only in the national level but also in regional and global sense. Institutional development was intended to be a systematic and comprehensive ways to adopt the turbulence as a result of rapid change internally and externally. Besides, historical development of Universitas Terbuka, which has 220.000 active students registered at four available faculties, was also explicated in relations to the need of discussions of the importance of partnerships, public relations and institutional development. The discussion on partnerships will be more elaborated on how to empower the 35 regional centers all over the country to initiate and maintain partnerships with local state universities with respect to the use of common available resources. The argument on public relations will be developed on how the central and regional offices build the institutional images in association with maintaining current student body as well as pursuing those prospective students. The discussion on institutional development will be further expanded specifically on how to develop strategic and operational documents in conjunction with maintaining and assuring academic and administrative quality at Universitas Terbuka. The paper finally explains where partnerships, public relations and institutional development aspects were positioned in strategic and operational planning of Universitas Terbuka with its three main focuses, i.e. the improvement of academic quality, the expansion of students participation and service points, and the enhancement of internal management comprehensively.

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