Exploring Student Satisfaction and Behavioral Intention on Tutorial Online for Continuous Improvement Strategy of Universitas Terbuka's e-Learning System

Ginting, Ginta (2016) Exploring Student Satisfaction and Behavioral Intention on Tutorial Online for Continuous Improvement Strategy of Universitas Terbuka's e-Learning System. In: Educational to Improve Quality and Access of Education for Prosperous Society, July 31st - August 3rd 2016, The Grand Inna Bali Beach Hotel, Sanur, Bali.

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Abstract

The rapid growth of internet-based technology/innovation has resulted in many approaches to learning development, manifested in different fonns of e-learning. Universitas Terbuka/UT (Indonesian Open University) within a period of 15 years has been trying to optimize elearning through online tutorial that plays an important role in improving the quality of learning process. In order to assess tutorial online services requires more deep insight about student satisfaction and its impact on behavioral intention to participate in online tutorial. This study used three dependent quality variables (system, information and services) and two independent variable (satisfaction and behavioral intention). This study used survey questionnaire to collect data. The number of respondent participated in this study is 1252 students from Department of Management (Faculty of economics). Hyphotesis testing using Structural Equation Model (SEM) - Lisrel. This study was able to prove that perceived satisfaction significantly influence system quality and information quality. Perceived satisfaction strongly influenced on the intention to use. The intention to use in this study showed a desire to reuse tutorial online, recommending and encouraging to others (friends) to use. Service quality did not significantly influence the perceived satisfaction. These finding indicate that the service quality that showed how instructors provide feedback, respond and always provide solutions to the problems of the participants did not affect satisfaction. For further research, there is need to observe more deeply determinant factors of service quality of online tutorial.

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