Performance of Local Government Regulations During the Pandemic to Improve the Economic Value of City Image in South Sulawesi

Andriyansah, and Rulinawaty, (2023) Performance of Local Government Regulations During the Pandemic to Improve the Economic Value of City Image in South Sulawesi. Media Ekonomi dan Manajemen, 38 (1). pp. 1-13.

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Official URL: http://jurnal.untagsmg.ac.id/index.php/fe/index

Abstract

This study aims to determine the performance of local governments in improving city image branding in South Sulawesi Province. This research uses a proportional sampling technique based on the area of the city so that the number of samples between one region and another will be different, using survey techniques in the form of questionnaires. For data analysis, this study used Structural Equation Modeling (SEM) with a total data of 265 samples. The hypothesis proves that the exogenous variables of city image branding consisting of regiocentric policy, street vendor performance, iconic tourism culinary and revisit destination have a positive influence on city image branding variables. This research contributes to the development of marketing science, the implication is that it provides input to stakeholders to increase the role of government performance on image branding.

Item Type: Article
Additional Information (ID): ...pdf
Uncontrolled Keywords: City Image Branding; Iconic Tourism Culinary; Street Vendors Performance; Revisit Destination; Regiocentric Policy
Subjects: 600 Technology and Applied Sciences > 650-659 Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan) > 658.3125 Performance Analysis, Performance Rating/Evaluation (Evaluasi Kinerja)
600 Technology and Applied Sciences > 650-659 Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan) > 658.83 Market Research, Market Analysis (Riset Penelitian Pemasaran, Analisis Pemasaran)
600 Technology and Applied Sciences > 650-659 Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan) > 658.839 Historical, Geographic Treatment of Market Research (Riset Penelitian Pemasaran di Lokasi Tertentu)
Divisions: Koleksi Digital > Artikel
Depositing User: CR Cherrie Rachman
Date Deposited: 16 Jan 2023 02:18
Last Modified: 16 Jan 2023 02:18
URI: http://repository.ut.ac.id/id/eprint/10138

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