This study aims to analyze the distribution system of teaching materials that do Universitas
Terbuka through online bookstores. The method used in this research is descriptive
quantitative and qualitative data analysis techniques using the Importance Performance
Analysis (IPA). The samples are taken from the 200 respondents from 5 ( five ) UPBJJ - UT is
categorized as an area or areas most committed buyer modules through TBO - UT. Site
selection research is done deliberately, with examples taken is a student of the Faculty of
Economics who was in UPBJJ - UT South (Sumatera), Pontianak (Kalimantan), Surabaya
(Java), Makassar (Sulawesi), and Jayapura (East) . The result showed that the distribution
system is done UT currently able to increase the level of service in the provision of teaching
materials for students . This is evidenced by the IPA analysis shows that the performance of
the UT has the expectations of students ( Quadrant III ) . Quadrant II shows students the costs
incurred to acquire materials affordable . Able to increase the sales volume of proven
instructional materials with sales module UT UT from time to time be increased in quadrant
II ( Defense achievement ) .