Micro, Small, and Medium Enterprises (MSME) fashion sector in Cipayung Sub Distric
Depok West Java was rated as an example of successful solution in facing declining
economic situation, in which people can survive and even expand their business. The
situation and development of this sector prompted the author to analysing marketing mix
on the performance of marketing on micro, small, and medium enterprises fashion sector
in Cipayung Sub Distric Depok West Java by conduct field research using purposive
sampling and multiple linear regression analysis methods. The number of sample this
research as 70 respondents that walk on selling clothes minimal two years. Based on
primary and secondary data that have been collected, it is known that simultanously
marketing mix have significant influence towards the marketing performance of MSME
fashion sector in the area while partially only product variabel that have significant effect
towards marketing performance, while price, promotion, and distribution did not
effectively significant.