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Yusnaidi, and Rabiqy, Yohandes (2016) Pengaruh Brand Personality Dan Self Congruity Terhadap Loyalitas Pelanggan Dengan Gender Sebagai Variabel Moderasi. In: Seminar Nasional VIII 2016 Fakultas Ekonomi UT: Challenge and Strategy Faculty of Economics and Business in Digital Era, 24 November 2016, Balai Sidang Universitas Terbuka (UTCC).